· By www.kapples.ch
B2B and Reseller Partnerships: The Swiss Stand: A 2026 Guide for Retailers, Gyms and Schools
The global B2B ecommerce market is projected to hit $36.86 trillion by 2026, and Swiss retailers want their share of that growth through smarter sourcing decisions. That is exactly why B2B and Reseller Partnerships: The Swiss Stand matters so much right now to shop owners, sports facilities, schools and health centers looking for a healthy snack their customers actually ask for by name.
We built our Swiss Stand program around one simple idea: give resellers a no gluten, no sugar added, 100% natural product made with local apples, and let the shelf sell itself.
Key Takeaways
| Question | Quick Answer |
|---|---|
| What is the Swiss Stand? | A free-standing display stand we deliver and install at no cost, pre-loaded with our best-selling K'Apples flavours. |
| Who is it for? | Shops, sports facilities, museums, health centers, schools and universities entering B2B and reseller partnerships with us. |
| Is the product gluten-free and sugar-free? | Yes, every K'Apples product is no gluten, no sugar added, and 100% natural. |
| Where do ingredients come from? | We use local apples and no chemicals in our natural product line. |
| Has the brand won awards? | Yes. We won the Swiss Innovation Prize in 2023 and 2024, the 2026 European Innovation Prize, plus Gold and Silver medals in 2026. |
| How much does the display stand cost? | The reseller display stand is priced at $413.00, with kits like the K'Apples Maxi Kit starting at $88.00. |
| Is this a healthy snack for kids and mothers too? | Yes, it works as a snack for kids, a snack for mothers, and a snack for sports thanks to its clean, portion-controlled format. |
Curious about school-specific guidance? Our healthy school snacks guide for kids and our clean label snacking guide for Switzerland go deeper into the nutrition side of things.
What Is B2B and Reseller Partnerships: The Swiss Stand?
B2B and Reseller Partnerships: The Swiss Stand is our name for the wholesale program that lets any Swiss business stock K'Apples without the usual headaches of ordering, merchandising and restocking.
You click one button, and we send a presentoir filled with our best sellers. We deliver and install it free of charge at your shop, sports facility, museum, health center, school or university.
Every SKU in this program is a healthy snack built from two ingredients: apples and egg whites. There is no gluten, no sugar added, and nothing artificial in the recipe.
The Swiss Stand Display: Our Turnkey B2B and Reseller Partnerships Program
Resellers don't want complicated onboarding. That is why the Swiss Stand display arrives ready to sell, stocked with our top-performing kits.
- Free delivery and free installation at your location
- Pre-selected best sellers so you don't have to guess what moves
- Compact footprint that fits counters, gyms, break rooms and school canteens
- Restocking support so shelves never sit empty
The full display stand runs $413.00, and standalone kits such as the K'Apples Maxi Kit start at $88.00. Both options fit comfortably into most reseller budgets.
Why Resellers Choose Our Award Winning Snack, Most Innovative Snack in Europe 2026
Retailers rarely stock a product just because it tastes good. They stock what customers keep asking for, and what keeps a shelf turning over.
Our award winning snack status helps here. Being recognized as the most innovative snack in Europe 2026 gives shop owners a story to tell their own customers at the point of sale.
We don't ask resellers to take a leap of faith. We ask them to stock a natural product that has already won on taste, on nutrition, and on innovation.
Here is what typically drives a Swiss retailer's decision to say yes to a new partnership:
